Fortunet Webinar: "Why is it so hard for Amazon Brands to expand their businesses into Shopify?"
In this webinar we take a look at: "Why is it so hard for Amazon Sellers to expand to Shopify successfully?" | Fortunet Webinar Series.
Over the course of 70 minutes, hear from our exclusive panel of experts as we explore:
The differences between an Amazon store and a DTC store.
DTC stores need to have brand differentiation, a strong USP, and need to have a brand story that resonates with the customer.
How the ecosystem for DTC brands has changed in recent years.
There is no easy win in terms of creating one marketing ad campaign, and it showing a return since the iOS updates in recent years. But with the right messaging and user experience success can be very rewarding.
Why some brands should not move to DTC.
The challenges of unit economics and the complications arising from low margins. For LTV, if a brand has limited product range it may not be able to upsell or offer additional value. Managing a DTC brand often requires a larger team, which can be a hurdle for some brands.
Benefits of a DTC business.
Despite the challenges, DTC offers several benefits including diversifying revenues, building stronger relationships with customers, more innovation, product offering, and profitability.
DTC brands considering an exit.
There are advantages to combining Amazon and DTC, it helps de-risking dependancy on one channel, strengthens brand positioning, and can lead to a high valuation when it is time to sell. Gross margins should be 60% and net margins cannot go below 15%.
Tools to help grow your Shopify business.
A wide range of tools were recommended to support DTC businesses, varying from landing page creation tools, influencer creator platform, reporting, and brand loyalty programs.
With additional insights and topics covered throughout this webinar.
Thank you to our host and panel:
James Thomson for hosting, our panel of experts including, Caulen Foster, Jin Chon, Ruben Amar and Michal Baumwald Oron.
Fortunet
#Fortunet #AmazonFBA #Shopify #DTCTools