Exit Intent Popup: What Is It? How Does it Work? | Exit Popups Explained by GetResponse Team
The use of exit popups on landing pages and websites reduces bounce rate and increases conversion rates, that’s what studies and researches say. But what exactly is an exit-intent popup? How does it work?
In this video, Irek from GetResponse explains what exit-intent popups are and how they work. He also talks about some factors or instances where you need to use exit popups on your website.
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Visitors leave a website for a lot of reasons. In fact, in some industries, the website bounce rate (the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site, Wikipedia) can go up to as high as 90 percent. And that is something you should work on in managing your websites or landing pages.
There are a lot of ways to reduce a website’s bounce rates. One simple thing you can do is to make use of exit popups aka exit-intent popups. By giving your visitors a reason to stick around such as a newsletter popup, you can reduce bounce rates as well as increase your conversion rate.
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Irek Klimczak is a Content Project Manager at GetResponse. With more than 6 years of experience in online marketing, Irek expertly and smoothly runs content marketing projects at all stages of the customer journey in Polish, Russian and English-speaking markets.
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