Is Boosting an Instagram Post Ever BETTER than Ads Manager?

Опубликовано: 18 Март 2026
на канале: Derek Videll
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If you boost a post on Instagram or Facebook that is 4:5 vertical format, it will still show to people as 4:5. But if you put a 4:5 image into Ads Manager, it will only show the interior 1:1 of the image; so this is a unique advantage to be able to 'boost posts' with larger images.

Watch the video for more unique differences between them!

ALSO to be clear, when I say 'Boost a Post' I'm referring to both on Facebook and Instagram as well as the same thing as what has often been called 'Promoting a Post'.

When I say 'Facebook Ads Manager', I'm also referring to running paid ads on Instagram. When you setup ads on Facebook Ads Manager you have the option to run ads on Facebook, Instagram, or both.

VIDEOS MENTIONED:
How to Gain Followers from Promoting Posts:    • How to Promote Posts on Instagram to Gain ...  
The Best Instagram Giveaway Strategy:    • The Best Instagram Giveaway Strategy (that...  

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🎧Listen to the Social Media Entrepreneurs Podcast:
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DEREK VIDELL, Founder of Social Bamboo

📸 Instagram:   / derekvidell  
🌐Website: https://www.socialbamboo.com

Chapters:
0:00 Should you Boost Instagram Posts?
1:04 How to Choose a Campaign Objective
3:03 Targeting Using Ads Manager
4:44 Choosing Facebook Ad Placements
5:34 What is the Attribution Setting?
7:20 Split Testing Facebook and Instagram Ads