Apple Introduces Apple Business
Apple Just Changed the Game for Small Business Device Management
Apple Business is here — and it's bigger than most people realise. One unified platform replacing three separate tools, rolling out to 200+ countries on April 14th. Built-in MDM, zero-touch deployment, business email with your own domain, and it's free to get started.
This isn't just a product update. It's Apple running the Google Workspace playbook — seeding ecosystem lock-in at the business level, starting with the organisations that haven't committed yet.
In this video, I break down what Apple Business actually is, who it's genuinely built for, and why the strategic move here is more interesting than the feature list.
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