How to make a Product Photography Style Guide
When your styling is consistent, customers can better find and compare products on your website, leading to higher conversion.
Consider your brand identity - casual, formal, exclusive, etc, and types of products - accessories, childrenswear, etc. Agree with web and print departments on content types needed - front, back, detail, folded, etc. Make examples, print them out and hang them up in your studio for everyone to see.
Style and photograph best-practice examples of each type of shot you want.
Consider making explicit examples of dos and don’ts using inspiration from both your own and other brands.
Hang printouts on the wall in your photo studio for you and your team to see.
Use an image overlay during styling to make sure you can repeat the same style again and again.
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Credits
Host: Matt Brasier
Videographer: Alex Buhl
Art Direction & Animation: Emmanouel Ioannidis
Photo equipment: StyleShoots