What is Google Tag Manager? Google tag manager tutorial in Hindi
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Google Tag Manager is a tag management solution that acts as a middleman between a website (or a mobile app) and 3rd party tracking tools.
How Google Tag Manager works?
There are three main parts to Google Tag Manager:
1. Tags: Snippets of Javascript or tracking pixels
2. Triggers: This tells GTM when or how to fire a tag
3. Variables: Additional information GTM may need for the tag and trigger to work
What are tags?
Tags are snippets of code or tracking pixels from third-party tools. These tags tell Google Tag Manager what to do.
Examples of common tags within Google Tag Manager are:
1. Google Analytics Universal tracking code
2. Adwords Remarketing code
3. Adwords Conversion Tracking code
4. Heatmap tracking code (Hotjar, CrazyEgg, etc…)
5. Facebook pixels, etc.
What are triggers?
Triggers are a way to fire the tag that you set up. They tell Tag Manager when to do what you want it to do. Want to fire tags on a page view, link click or is it custom?
What are variables?
Variables are additional information that GTM may need for your tag and trigger to work. Here are some examples of different variables.
What can you track in GTM?
1. Events (link clicks, PDF downloads, add to cart click, remove from cart click)
2. Scroll tracking
3. Form abandonment
4. Shopping cart abandonment
5. Video tracking, etc.
How is Google Tag Manager different from Google Analytics?
Google Tag Manager is a completely different tool used only for storing and managing third-party code. There are no reports or any way to do analysis in GTM.
Google Analytics is used for actual reporting and analysis. All conversion tracking goals or filters are managed through Analytics.