Neural Sense™ NeuroWine 2.0 Project
The NeuroWine Project is a collaboration between Neural Sense™, a Cape Town based Neuromarketing Consultancy, and BlankBOTTLE, a craft wine brand produced in the Somerset West region by winemaker Pieter Walser.
Together we set out to apply the science of Neuromarketing to the art of winemaking to create the world first NeuroWine – a wine made using only the winemakers’ own subconscious emotional responses to the wine tasting experience.
For the development of NeuroWine 1.0 in 2015 we used a 14 channel Electroencephalography (EEG) headset, but in 2016 we repeated the experiment using a medical grade 128 channel EEG headset to create NeuroWine 2.0.