Design Stunning Klaviyo Emails with Figma: Actionable Steps
In this video, you’ll learn how to turn your Figma designs into beautiful, functional email templates in Klaviyo.
Designing high-performing emails just got easier. In this tutorial, you’ll discover how to export email templates from Figma and bring them into Klaviyo—whether you prefer using image assets or full HTML. Learn best practices for combining stunning visuals with live text for emails that are not only beautiful but also accessible, functional, and less likely to land in spam folders.
We’ll walk you through:
How to use Figma to design branded email templates and customer journey flows
Exporting images from Figma and using them effectively in Klaviyo's email editor
Why image-only emails are risky—and how to balance visuals and text
Using the Slice tool in Figma to create perfectly sized email assets
Exporting complete HTML email templates from Figma using third-party plugins
Importing HTML into Klaviyo—whether it's a full template or just a section
Testing and previewing your email designs before you hit send
Whether you're a designer creating email templates for marketing teams or a marketer looking to level up your email design skills, this video will help you bridge the gap between design and functionality using two powerful tools: Figma and Klaviyo.
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Timestamps:
0:00 Want to create email templates that truly stand out?
0:46 Exporting images from Figma to Klaviyo
1:38 How to slice, export, and upload images into your email
2:27 Exporting your Figma template as HTML
3:16 Using HTML blocks inside Klaviyo emails
3:28 Recap: Image exports vs. HTML exports
4:00 Final thoughts & Klaviyo + Figma benefits
Drop a comment below if you've got any questions, feedback or videos you'd like to see in the future! We'd love to know.
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ABOUT KLAVIYO
Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.
Create your free account today: https://klaviyogrowth.com/3ItOpFW
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