Create Helpful "HOW TO" Content | Video Marketing World
Do you know there are THREE kinds of HOW-TO videos? In this live presentation, A.J. shares the techniques he's used to successfully write how-to content for his customers. Thanks to the following YouTubers who create fantastic content, and were referenced in A.J.'s live talk:
Jeremy Vest - / vidpowbam
Roberto Blake – / robertoblake2
Luria Petrucci – / livestreamingpros
Jesús Ramirez – / photoshoptrainingchannel
Anthony Ambriz – / anthonyambriztv
Tim Schmoyer – / videocreatorstv
0:00 Intro – How A.J. Will Help You Today
3:48 Just Get Started
4:31 Lesson #1 Three Types of How-To
11:05 Lesson #2 Research
13:27 Lesson #3 Keep Your Script Simple
16:45 Lesson #4 Shorter is Better
18:35 Lesson #5 Make It Timeless
21:39 Lesson #6 Words Are Your Friends
26:58 Lesson #7 Focus on the Details
28:57 Lesson #8 Be Consistent
31:10 Lesson #9 Make it Social
31:38 Lesson #10 The Audio Can’t Suck
33:09 Lesson #11 Use a Call to Action
34:07 Lesson #12 Use Cards & End Screens
34:25 Lesson #13 Write a Video Description
35:10 Lesson #14 Add a “bug” to Your Videos
37:36 Lesson #15 Mobile First
38:49 Lesson #16 User Test It
40:29 Lesson #17 Embed Videos
40:44 Lesson #18 Haters Gonna Hate
41:29 Lesson #19 Analytics
42:40 Lesson #20 You Can’t Do It All
44:30 Get Adobe Spark Free
45:53 Example - Adobe Spark Video
47:48 Wrap up