What’s Working with Pinterest Ads in 2026 -- 34x ROAS!!
In this episode of The Simple Pin Podcast, I talk with Erin, Simple Pin Media’s Director of Ads and Design, about what Pinterest ads look like heading into 2026 and why they require a long-term mindset.
Erin explains that Pinterest ads aren’t one-size-fits-all, work especially well for proven products (often scaling strongly when Meta or Google ads already perform), and typically need 3–4 months to see meaningful ROAS and scaling.
We discuss Pinterest as a search-and-discovery planning tool, the importance of full-funnel campaign layering, and why many advertisers quit too early. Erin shares examples of exceptional ROAS (including 34x and higher), recommends typical e-commerce budgets, compares Pinterest “Hawaii time” to Meta/Google “New York time,” and breaks down manual, simplified, and Performance+ campaigns, plus consulting vs. full-service management.
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Links mentioned in the episode:
📌 Learn how to run your own Pinterest Ads - https://bit.ly/47vcyIu
📌 Book a consult with Erin - https://bit.ly/4m3Wgwa
📌 Let us help you manage your Pinterest Ads - https://bit.ly/4clZaIj
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✨ Get our FREE Getting Started on Pinterest video guide: https://bit.ly/4e0zkvw
📌 Sign up for our FREE weekly newsletter, Pinterest Made Simple. Tips, tricks, resources, and the latest Pinterest updates! https://bit.ly/4m3Wvay
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WATCH THIS NEXT:
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Time Stamp:
00:00 Welcome and Topic Setup
00:37 Why Ads Matter Now
01:57 Erin’s Ads Mindset
05:28 Proof From Other Platforms
07:18 Timeline and Budget Reality
08:24 Pinterest Is Planning
11:48 Long Term Wins and Expertise
17:23 Hawaii Time Expectations
19:17 Campaign Mix That Converts
20:13 Wedding Funnel Example
23:20 Why Pinterest Fits Big Moments
24:19 Always On Ad Strategy
25:25 Why Pinterest For Products
26:01 Manual Vs AI Campaigns
28:39 Performance Plus Tradeoffs
30:22 Real Client ROAS Breakdown
34:39 Targeting Men And Gift Buyers
38:51 Seasonal Male Audience Wins
41:03 Ads Management Or Consulting
43:47 When Ads Are Not The Fix
45:36 Who Pinterest Ads Work For
47:52 Wrap Up And Where To Connect