How Speedway Motors increased conversion 32%, improved bug prioritization, and site performance
Speedway Motors has manufactured and sold high-quality automotive and racing products since 1952. Their customers care about speed, whether on the track or on Speedway’s ecommerce site.
In 2020, Speedway was looking to improve conversion rates by improving performance and mobile usability as well as adding new functionality. But they didn’t know where to start, or what was working well.
Andrew Boellstorff, Director of Digital Product & Technology at Speedway Motors joined LogRocket to explore how Speedway:
Improves prioritization and roadmapping by understanding the most severe user-facing issues and what caused them
Decreases ENG time wasted reproducing issues, so they could spend more time delivering new feature functionality
Proactively finds and fixes issues with severe user impact before they hurt conversion
Boost conversion rates by 20% in 2022 and another 10% in 2023 with LogRocket’s Galileo ML-based Issues Management