Independently Owned & operated by Craig Anderson, Dane Reynolds and Austyn Gillette. Former is an apparel & media company for those who prefer to defy normality, corporate idiosyncrasies, industry traditions, and predictability.
Skate & surf don’t need to live in isolation. They’re two parts of one. It’s who we are. It’s how we want to do it.
This is not a simulation.
We are a reaction to tradition.
Rider owned and operated.
Welcome To Former.