Tutorials: Phrase Strings | Scheduled OTA releases in Phrase Strings
Automate your mobile and web localization releases with Scheduled OTA in Phrase Strings. If your team is manually triggering over-the-air releases multiple times a month, you are losing valuable developer time that could be spent elsewhere. This tutorial shows you exactly how to set up scheduled OTA releases in Phrase Strings so your copy updates go live automatically, without anyone touching a button.
Over-the-air (OTA) releases let digital product teams push translation and copy updates to mobile apps and web applications without submitting a new version to the App Store or triggering a full redeployment. Phrase Strings already made this process fast, but the scheduling feature takes it a step further by removing the remaining manual effort entirely. Research from Phrase shows that the average customer triggers around nine OTA deployments per month. Assuming a developer spends roughly 15 minutes per release, from reading a ticket to navigating the project and configuring settings, that adds up to nearly two hours of developer time every month. Scheduled releases eliminate that overhead completely.
In this tutorial, Corinna from the Phrase product marketing team walks through the new scheduling interface inside Phrase Strings. You will see how to create a new distribution, configure it for your platform (including web frameworks like Rails), filter by reviewed translations and specific languages, and set a recurring release schedule. In the demo, releases are configured to publish automatically every day at 9:00 a.m. Central European Time. The interface also supports optional settings like tags, minimum and maximum app version filters, and branch selection if branching is enabled on your project. Importantly, ad hoc releases remain available alongside any scheduled ones, giving teams full flexibility.
This feature directly addresses one of the most common bottlenecks in localization workflows: developer availability. By automating repetitive deployment tasks, localization managers and product teams can ship translated content faster and keep their localized apps and websites consistently up to date.
*What You'll Learn:*
What over-the-air releases are and how they work in Phrase Strings
Why manual OTA deployments cost teams up to two hours of developer time per month
How to create and configure a new OTA distribution in Phrase Strings
How to set a recurring release schedule with timezone, language, and platform settings
How to use optional filters like app version ranges, tags, and branch selection
How scheduled and ad hoc releases work together without conflict
If you are working on localization automation, mobile app localization, or continuous localization delivery, this feature is a practical way to reduce friction and keep your release cadence consistent.
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