Description of URL Mapping:
If you are unsure about which keyword should be targeted through which URL.go to Google,type in the keyword with the command site xyz.com
The first organic/SEO page coming in the search results is the page for that URL
URL Mapping with company Analysis
See where you currently rank for relevant keywords
Check out the URL that is appearing on SERP'S
Check out if the targeted URL is appearing,if not evaluate what needs to be implemented.
Evaluate competition,do a check of their landing page with yours.
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