Zola’s Shan-Lyn Ma and Victoria Vaynberg on company values and brand development | Modern Marketers
This week on Modern Marketers, Shan-Lyn Ma, co-founder and CEO, and Victoria Vaynberg, CMO, of Zola, join Google’s Joshua Spanier to discuss balancing Zola’s various business models, updating its brand position to evolve with its offerings, and the importance of the company’s core values. Hear the story of how the Zola brand was created, how the team has kept up with rapid growth over the years, and ways it works with creators and influencers to share the power of its platform.
Modern Marketers is a podcast from Think with Google. Our host, Joshua Spanier, VP of marketing at Google Media Lab, speaks with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their stories as they discuss transformation, how they practice modern marketing with their teams, and the lessons they’ve learned along the way.
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00:00 Intro
01:26 About Zola
02:30 Getting to know Shan-Lyn and Victoria
04:10 Using AI
08:49 The founding of Zola
12:16 Hiring a CMO
13:22 Driving forces of Zola's rebrand
16:01 Company values and Hallmark ad
19:05 Building for user needs
20:39 Leveraging creators in an authentic way
22:50 Conclusion