How to Create a Free Landing Page in Wordpress
Discover How to Create Multiple Landing Pages in Wordpress Using a Combination of FREE Plugins, Themes, and Templates. Exceptional Design & Functionality - No Cost, No Coding!
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TABLE OF CONTENTS
I. Intro: 00:00 - 00:53
II. Overview: 00:53 - 03:16
III. Example: 03:16 - 09:31
IV. Software Stack: 09:31 - 19:57
V. Design: 19:57 - 49:41
VI. Integrations: 49:41 - 01:00:00
VII. Tracking: 01:00:00 - 01:07:00
VIII. Free Image Creation: 01:07:00 - 01:11:23
SOFTWARE FOR FREE LANDING PAGES
PLUGINS:
Visual Page Builder
Elementor (Basic)
Contact Forms
Contact Form 7
CF7 Smart Grid Design Extension
CF7 to Zapier
CF7 Google Sheet Connector
Contact Form 7 Modules: Hidden Fields
Contact Form 7 Redirection
Popup Box
PopBox for Elementor
Heatmap Tracking
Hotjar
Split Testing
Simple Page Tester
Optional
Contact Form 7 Multi-Step Forms
Contact Form 7 Conditional Fields
Contact Form CFDB7
Essential Addons for Elementor
SMUSH
W3 Total Cache
THIRD-PARTY SOFTWARE
Phone Call Tracking
Callrail [premium]
Twilio [cheap]
Google Adwords Dynamic Insertion
Heat Map & Visitor Recordings
Hotjar
Data Integrations
Zapier
CRM
Hubspot
Email Marketing
Mailchimp
Image Design & Size Optimization
Pixlr
Logomkr
WHY BUILD LANDING PAGES?
Most websites don’t place a focus on what they want the visitor to do next. For this reason, the majority of their visitors become ‘window shoppers.’
Humans experience something called, decision fatigue. We tend to want to make choices that require the least amount of mental energy. This is why, when faced with multiple options, we default to the easiest choice.
You want to lessen the amount of mental energy a prospect requires to make a decision by limiting the amount of choices they have; landing pages do exactly this!
DIFFERENCE BETWEEN A LANDING PAGE AND WEBSITE
The most common difference associated with landing pages is the lack of a navigational header as well as their specificity in content.
Websites appeal to EVERYONE in your audience while a landing page should appeal to a SEGMENT of your audience.
Since you know the intent of the visitors you get from paid traffic sources, you’ll want to send them to a landing page that speaks directly to their needs.
WHY CREATE A FREE LANDING PAGE?
In the early days of any business it almost always makes sense to keep things scrappy. When you’re testing ideas, look to reduce expenses as much as possible before you validate it.
Most landing page software is incredibly expensive so achieving the same design and functionality for free is a HUGE advantage for the growing entrepreneur.