Will Sartorius's The 3-Part Framework That Tells You Exactly Which Ads to Make Next
Co-host Will Sartorius chats with Andrew on a wide-ranging episode that opens with a hot-take roundup on the latest model drops (Claude Opus 4.8, Google Omni (Veo 3.4)), and why Google Flow's $200/month subscription might be the most slept-on deal in AI right now.
Will then shifts gears and dives into his full operational playbook. He breaks down how his agency uses AI to close more enterprise deals (a proposal workflow that litterally turns a sales call recording into 14 spec ads, a gap analysis, and a competitor breakdown that's delivered same day). He then outlines the three-piece framework his team uses to generate better creative: gap analysis, time series analysis, and social listening.
Andrew and will also get real about the messy details of AI and how tool costs can add-up fast, the danger of automating for automation's sake, and how to actually structure AI governance inside an agency. This episode closes with a four-bucket framework for how agencies and D2C brands should be thinking about AI as they move through 2026 and beyond.
Key Takeaways
The same-day proposal workflow Will is using to close enterprise deals faster and how you can too.
Why the gap analysis the first piece of the creative puzzle and what Will's AI tool actually shows you about your ad account.
What a time series analysis is for ad creative and how you can use the Meta API to tag every ad you've ever run by persona, angle, format, and emotion.
How social listening on these platforms will change the ads you prioritize.
How Google Flow's $200/month subscription actually stacks up vs. paying per-generation on SeaDance for high-volume video work.
Why Will decided to go back to having a human editor QC every AI-generated static before it goes live.
The TRUE cost of "playing around" with AI, and how to audit if your AI projects are actually generating revenue versus just burning tokens.
How the smartest agencies thinking about AI governance and what every agency needs to build out now
Products & Software Mentioned
Claude Opus 4.8 / Claude Sonnet 4.6 (Anthropic) — https://claude.ai (used for copywriting agents, tagging historical ads, and proposal workflows)
Claude Code — https://claude.ai/code (used for proposals, landing pages, and creative workflows)
Google Omni / Veo 3 (Google) — https://deepmind.google/technologies/... (video generation model)
Google Flow — https://flow.google/ ($200/month subscription unlocking Nano Banana, Veo 3.1, Veo 3.2, Omni)
Nano Banana (Google) — Google's image generation model, accessible via Google Flow
C-Dance / Sea Dance (ByteDance) — Video generation model; comparable to Google Omni but priced per generation
GPT-4o Image Generation (OpenAI) — https://openai.com (referred to as "GPT-2" for image/static generation in context)
Read.ai — https://www.read.ai (AI meeting recording and transcription)
Granola — https://www.granola.so (AI meeting notes; mentioned as comparable to Read.ai)
11 Labs (ElevenLabs) — https://elevenlabs.io (voice AI; briefly mentioned)
Meta API — / marketing-apis (used to pull historical ad data)
adlib.getskipper.ai — https://adlib.getskipper.ai (Will's free gap analysis tool — enter your brand, get persona/angle/emotion gaps)
Skipper — Will's product (social listening and creative intelligence platform; referenced throughout)
NFL.ai API — Used for generating static ad images directly into Claude Code workflow
Higgsfield — https://higgsfield.ai (AI video platform; mentioned as an alternative to Google Flow)
file.ai — Referenced as a platform team uses for video and static generation
Vercel — https://vercel.com (used for spinning up landing pages quickly)
GitHub — https://github.com (used in landing page/CRO workflow)
HQ — Project management tool for AI workflows (referenced as a way to organize Claude Code projects)
Codex (OpenAI) — https://platform.openai.com/docs/guid... (mentioned as an alternative coding AI)
To connect with Andrew Foxwell reach him here [email protected]
To connect with Will Sartorious DM him here https://x.com/will_sartorius
To Connect mith Thomas Moen DM him here https://x.com/thomasmoen
To learn more about Foxwell Founders and conversations like this one, go here: www.foxwellfounders.com