Find your perfect customer with this simple trick
What if finding your target audience was as simple as focusing on just one person?
I learned this many years ago from someone who helped me figure out my target audience.
Instead of trying to define a broad audience, look at one person who you know will make the transaction.
This person becomes your avatar, and then you look for more people like them to form your target audience.
Some call this your Ideal Customer Profile, but I find that too broad.
By starting with one person, you create a more tangible and manageable way to identify your audience.
Do you have someone in mind who could be your starting point?