Sex sells, or does it? While countless brands have leveraged the power of lust, what of the burgeoning sex-tech industry? Are hook-up apps stripping the taboo from our sex lives, and how do they fit into the digital media mix? New fusions of tech and sex are shaking up relationships and presenting new opportunities for business. Porn dominates the internet as ever, but a more consumer friendly vision of sex is on the horizon. Apps like Tinder carry all the hallmarks of mainstream social networks, and as the 50 Shades effect sweeps across the West, transparency around sex has perhaps never been greater. The Big Turn On takes a look at everything realworldsex platform MakeLoveNotPorn, to Tinder to teledildonics.