In this PAA video, Jason explains how you calculate CTR or click-thru rate, what a CTR is, what is a 'good' click thru rate and things you can do to improve your CTR. (Free materials at https://jm-seo.net/paactr). A good CTR or click thru rate is essential to robust advertising on Google Ads, Facebook, and LinkedIn. So learn the basics and then brainstorm how to improve your CTR.