Make mobile work for you (Google Digital Unlocked Certificate - 17th Badge )
Google Digital Unlocked Certificate - 17th Badge Solved(Make mobile work for you)
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Make mobile work for you
1. Introduction to advertising on mobile
Harish is a realtor in Mumbai.
He has a mobile friendly website, and wants to make sure his site becomes more visible on the results page during a search.
Which keywords do you think would work well for his mobile SEO?
2. Search campaigns for mobile
Hairsh’s a realtor with a responsive website.
He wants to make sure he's using the right keywords for his mobile SEO.
Which online tool could help him identify which keywords would be most effective?
3. Display campaigns for mobile
Harish is keen to advertise his Real Estate business.
He needs to find the display advert design that will display optimally on a large smartphone device, as that's what most of his customers use.
Which of the designs would work best on smartphones?
4. Social media campaigns for mobile
After a lull in sales, Harish wants to use a social media campaign to launch some of his new apartments on sale.
He wants to make sure he’s targeting the right audience.
Which parameters should he use to decide who to target?
5. Video for mobile
Harish is a Realtor.
He’s noticed that other estate agents publish short videos to show their property, amenities, and neighbourhood. This engages their customers and drives interest in their offerings.
To help customers get an idea of the various propoerties, he wants to create a video with a 360 degree tour of the property on his website.
How long should he make his video?
Question 1
When considering how mobile users will search for your business, which types of keywords should you focus on?
Question 2
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Question 3
Which of the following can be used to target an audience when using some social media ads?
Question 4
When making video content for your display ads, what is most important to ensure?