Comparing the 1996 & 2021 Space Jam posters | a Graphic Designer's perspective
The 90s classic Looney Tunes / live action / sports comedy mash up we all know and love is getting a sequel! Space Jam: a New Legacy comes out on the 16th of July 2021, so obviously I need to analyse and compare the poster design from 1996 to now!
A movie remake or sequel is kind of like a rebrand - most of the time you want to tap into the nostalgia and sentiments of the initial film to bring back the fans (loyal customers). But you want to bring it up to date to the new storyline (evolving brand voice) and modern styles to interest new generations (potential new customers).
With this in mind, and totally from a graphic design perspective, I compare the poster designs from 1996 to 2021.
Let me know which one is your favourite!