Codux: start from the customer
на канале: Codux
"What does the customer want most?"
"Innovative AI features!"
WRONG
"Just answer the damn phone. "It’s funny because it’s true. Most companies think they know their customer, but we constantly see teams spend months building a 'revolutionary' feature, only to pull the data later and find out 0.015% of customers actually use it."
"That is the 'Inside-Out' trap. You get so busy with internal politics and technical debates that you forget the most important person isn't even in the room. You are solving your problems, not theirs."
"Exactly. You create processes that make your life easier, but create huge irritants for them. And if the customer is frustrated, it doesn't matter how 'innovative' your backend system is."
The solution isn't just a workshop; it's a reality check.
"So, before you build another feature nobody asked for, grab a coffee with a real customer. And just... listen."
"And then ask yourself the hard question: Would you want to be a customer of your own company?"
"If the answer isn't a solid 'yes'... then we need to talk. Let's look at your business from the outside in."