Identifying and Fixing Click Through Rate and Conversion Rate Issues in Google Ads 📈
This video continues my series on common Google Ads errors that are easy to spot and fix. Today, I cover two red flags I see way too often in accounts: click-through rates (CTR) and conversion rates showing over 100%.
Here’s what I break down:
How to quickly filter search terms by CTR to spot inflated numbers
Why a CTR over 100% often signals click fraud (and what click-fraud software actually does)
Why conversion rates over 100% mean your tracking setup is broken
Common causes: duplicate conversion actions, counting multiple actions as separate leads, or misconfigured tracking
How to fix it by cleaning up conversions or syncing Google Ads with your CRM for better offline data
Timestamps
0:00 Intro: Spotting easy Google Ads errors
0:24 Filtering for CTR over 100%
0:45 Why this often indicates click fraud
1:32 What click-fraud software actually prevents
1:51 Checking for conversion rates over 100%
2:16 Why this proves conversion tracking errors
2:43 Causes: duplicate or double-counted conversions
3:00 Using CRM & offline conversions to fix data
3:20 Wrap-up & next steps
#GoogleAds #ClickFraud #ConversionTracking #CTR #AdOptimization #LeadTracking #PPC
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