Three Words Designers Hate
Three words…’design by committee’…
This Demand Gen U guest isn’t a big fan! But why is it so problematic?
In this clip, Algert Sula, founder and CEO of creative branding agency Algert, joins Mark Huber, Head of Brand & Product Marketing at Metadata, to discuss the flaws of ‘design by committee’.
Plus, Algert explains why a small group of people making crucial design decisions is the way to go.
Find out:
• Why ‘design by committee’ derails creativity
• The negatives of getting other departments involved
• The best alternatives to ‘design by committee’
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