How to BREAK IT on Google Ads on a Low Budget 💥
In this video, I show you step by step how to get the most out of Google Ads campaigns with a small budget or investment, with strategies that really work and examples of real clients who are killing it without spending thousands of dollars. I teach you everything from how to properly define your budget, choose the right keywords, create search campaigns, and how to measure conversions and optimize without wasting your money.
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📑 Content:
00:00 Introduction
00:50 What is considered a low budget depending on the country
01:42 Real success stories with low budgets
03:33 How to calculate your budget and cost per click
04:02 Using the Keyword Planner
05:56 Practical estimate of the ideal budget
07:20 How much to invest and recommended settings
07:47 How to choose which products or services to advertise
09:36 The most effective campaign type to start with
11:05 Recommended initial setup
12:34 Which networks you should NOT activate
13:54 How to properly segment your campaign locally
15:48 Simplified campaign and ad group structure
17:42 How many and what type of keywords to use
19:11 The importance of negative keywords
20:05 How to create ads Relevant and filtered landing pages
22:24 Effective and consistent landing pages
24:38 Measuring conversions and microconversions
27:26 Available checklist and post-launch optimization
28:24 Common mistakes and how to avoid them
28:54 Reviewing search terms and making adjustments
29:37 Smart Bidding tests and CPC control
30:56 How to improve Quality Score
32:54 Final tip