KLM - Space [case]
KLM has always been a pioneer in air travel and wanted to engage people in their latest quest: space-aviation. KLM supports an initiative that is working on passenger space flights in a responsible and sustainable manner.
KLM SPACE: a digital experience combined with a real live event: a high altitude balloon launched from the Nevada Desert. The balloon would pop in the outer atmosphere. People could beforehand predict online where the balloon would pop. The best prediction won a real space ticket.
The online experience combined high-end graphics, interactive 3D-animation and offered real time overviews of the claimed places.
On launch day, the balloon's 4 cameras, 2 GPS-trackers and radio transmitter streamed live data to the website and compared its location to the predictions. The balloon's progress could be followed live on all digital devices.