Webinar on Annual Pricing Wheel: How to Structure a Year in SaaS Pricing
The Pricing Roadmap Book: https://www.willingnesstopay.com/the-...
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Webinar on Annual Pricing Wheel: How to Structure a Year in SaaS Pricing
In this webinar, I walk through the “annual pricing wheel” I use to help B2B SaaS teams run pricing like an operating system—without turning it into a one-time project that gathers dust. I explain the two core modes of pricing work: upkeep (small, ongoing optimizations like price points, discounts, and terms) versus redesign (big structural changes to packaging or pricing models that move you to an entirely new “hill” of value capture). I also share a simple rule for cadence: your pricing upkeep rhythm should follow the shorter of your sales cycle (rate you learn) and product cycle (rate you change).
I then map out a practical yearly process—goal → inspiration → commitment → execution → review—and show how teams can compress the cycle, run parallel tracks, and move faster over time. Finally, I cover two major accelerators that unlock speed: a clear decision-maker (“pricing dictator”) and faster access to usable pricing data. We end with Q&A on managing competitive pressure without blindly raising prices, avoiding change-management blowups, and minimizing “commercial debt” from legacy pricing cohorts.