Turn data into insights (Google Digital Unlocked Certificate - 26th Badge )
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Topic: Turn data into insights
1. Using data to understand audiences
Akshay is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice.
What are the benefits of data in online marketing?
2. Understanding the Data Cycle
Ankita is about to launch a new online campaign, and wants to know how data can be used to make the campaign as effective as possible.
Rearrange the steps below in the correct order to help Ankita understand what should happen first.
3. Creating actionable insights from your data
Nitin is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts.
The data gathered highlights:
75% of all eBook downloads came via his social media posts, 15% coming from his email newsletter and 10% via organic search traffic
Most eBook downloads occur between 5pm - 7pm
Facebook accounts for 65% of social media eBook downloads, LinkedIn make up the other 25%, while other social media platforms delivered a total of 10%.
Using this information, what actionable insights could Nitin come up with to improve the success of his promotional efforts going forward?
4. Managing numbers using spreadsheets
Ipshita has been using spreadsheets to keep track of how her email campaigns have been performing. She has created three different graphs using all of the data at her disposal.
Which graph best shows that the open rate of her emails has decreased over time?
5. Presenting data effectively
Anya is working on a presentation for potential investors.
They would like to see how the demand for public parking has grown in the past three years.
Anya has created the following four graphics to illustrate the growth demand.
Which graphic would be the clearest and make the most impact on the investors?
Which type of data relates to a metric that can be represented with a number?
What makes the data cycle useful?
Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
Which of the following is a benefit of using spreadsheets?
If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?