How to Increase Purchases on Your Website with Retargeting Ads & Email Remarketing
Research shows that only about 2% of consumers will make a purchase on their first visit to your site¹. So how can you motivate site visitors to return and become paying customers? The answer is remarketing, which is a broad digital marketing strategy that involves re-engaging past site visitors to motivate them to convert. The two main forms of remarketing are email remarketing and retargeting ad campaigns. In this article, we’ll explain the differences between the two and discuss the benefits of each strategy.
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