How Influencer Marketing Is Shaping the Future of Film | Zano at Cannes Film Festival 2025
📄 Description
Influencer marketing is no longer a side channel — it’s now at the heart of how modern films are promoted.
In this panel from Cannes Film Festival 2025, Zano partner Abraham (AB) Lieberman joins industry leaders to explore how technology, finance, and digital influence are reshaping the next generation of entertainment.
Topic: Tech & The New Backbone of Entertainment
With:
— Abraham (AB) Lieberman, Partner of Zano
— Irina Albita, Co-Founder, FilmChain
— Ed Rigg, Founder, RecDek
— Pancho Pérez Salazar, Head of Payments, Olyn
💡 In this conversation, we discuss:
Why influencer marketing is now essential for film launches
How Zano helps directors and producers connect with top talent agencies
Why working with agency-signed influencers leads to better results
How Zano makes it easy to build influencer campaigns — even if it's your first time
💡 What is Zano?
Zano is the first-ever marketplace built for talent agencies — giving brands, marketing teams, and now film professionals a trusted place to discover and work with represented influencers.
🎬 On Zano, film directors and producers can:
✅ Post casting calls to receive custom talent submissions with pricing from talent agencies
✅ Discover verified talent agencies and their rosters
✅ Get matched with high-quality, agency-managed influencers
✅ Let agencies handle the full campaign — from outreach to execution
Whether you’re promoting an indie release or a major studio film, Zano helps you tap into the influencers who move culture.
🚀 Start your FREE 30-day trial today!
Create your account and start working with verified talent managers around the world: https://www.zanoplatform.com/start-fo...
Tutorial Videos:
👉 How to post a casting call: • How to Post a Casting Call on Zano | Book ...
👉 How to manage your influencer submissions: • How to Manage Influencer Submissions on Za...
👉 How to search the roster database, FULL DEMO: • How to Find Represented Influencers on Zan...
👉 For Talent managers, how to manage your roster: • Managing Your Influencer Roster in Zano - ...
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