On September 29, 2022, Meta published an article with 5 techniques that they claim help us increase sales from our ads (also known as Meta Performance 5):
0:00 Intro
0:28 1. Account Simplification
4:23 2. Branded Content
6:45 3. Content Diversification
9:53 4. Conversion API Quality Check
11:51 5. Conversion Lift Study
However, after testing with my team, we've found that some of these Meta Performance 5 techniques do help us increase our sales, but others should only be used in special cases.
In this video, I'll explain when you should use them so you can maximize your sales with your Facebook and Instagram campaigns.
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