Setup Advanced Standard Shopping Campaigns (Google Ads)
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Master Advanced Standard Shopping Campaigns in Google Ads (with Scripts!)
In this video, Emmanuel revisits a popular topic from 8 years ago—setting up advanced Standard Shopping campaigns in Google Ads—with a fresh and practical approach in 2025.
Learn how to structure your campaigns using Google’s campaign priority settings (High, Medium, Low) to segment traffic by search intent—generic, relevant, and converting—so you can bid smarter and boost your ROI.
🛠️ Emmanuel walks you through:
Setting up 3 separate campaigns (Generic, Relevant, and Converting)
Assigning priorities and shared budgets properly
Creating manual ad groups for better control
Using automated scripts to exclude search terms based on performance & conversions
🔁 Automate daily exclusions:
Script 1: Exclude high-performing terms from the Generic campaign
Script 2: Exclude converting terms from the Relevant campaign
💡 Bonus: Tips on structuring your ad groups, using shared budgets to maintain campaign flow, and customizing script thresholds like CTR and impressions.
📌 Scripts mentioned in the video are available at: https://feedarmy.io/shop/
📅 Set it once, automate the rest, and let your Shopping campaigns do the heavy lifting.
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