Content Examples | How To Create 4 Different Types Of Content For Your Business
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Want to attract customers to your business? In this video, I talk about different types of content you can create and post on social media. I also share specific content examples, to show you exactly what works for me.
Business content helps you connect, engage, and build relationships with potential clients. Here are four different types of content – each serving a unique purpose, and all with content examples you’ll see in my video:
1. Content that showcases your expertise. You have to demonstrate that you know what you’re talking about before customers will buy from you. Declare your message, outline your experience, share useful tips, be an industry thought leader, point to client testimonials, and host Q&A sessions.
2. Content that makes you relatable. Customers want to be able to trust you and to see themselves fitting in with what you do. Show you that understand your customers’ obstacles and share how you’ve overcome similar challenges.
3. Content that evokes strong emotions. People buy based on emotion. Speak to customer pain points and show customers how their lives will improve by doing business with you. Include photos, invite customers to imagine outcomes, and share emotional stories.
4. Content that’s fun and entertaining. Let your audience see your personality. Give them an easy reason to engage with you on social media. People love “what if” questions, polls, quizzes, and talking about themselves. Engage customers in a lighthearted but relevant way, within the context of your business.
Ready to create each of these different types of content for your own business?
To see many more content examples, subscribe to my channel: / @luisazhou
And watch this video outlining my 3-step marketing plan: • Simple 3 step marketing plan for new coaches