General Invalid Traffic
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Hi! Today we’re going to tell you about General Invalid Traffic.
Let’s get started.
There are many reasons why invalid traffic can happen to your website. It can be caused by various factors such as accidental user clicks or intentional and unintentional bot traffic. In the worst case, this can lead to a loss of ad revenue and damage your reputation or even account suspension.
Invalid traffic is an artificial rise in ad clicks and impressions on a website. It’s mostly generated by automated software, also known as bot traffic, and not by real users with a genuine interest in the content. Invalid bot traffic can be intentional and fraudulent, but it can also result from poor ad placement strategy or intrusive ads as users can accidentally click on them.
The most common type of invalid traffic is general invalid traffic, which is the least harmless and easy to detect. It’s generated by bots and web spiders without the intention of simulating human activity. To prevent this type of traffic from affecting your website, you should regularly perform a variety of filter methods to identify and block it.
There are 2 main categories of that type of traffic:
Data center servers can be responsible for sending invalid traffic. There a list of known data centers with certain IPs can be found meaning its easy to filter.
Ad traffic that comes from a program which automatically requests content known as crawlers. These crawlers declare themselves as non-human, and can be found on international spiders and bots list.
00:00 - 00:07 - Welcome to our video!
00:08 - 00:26 - Why invalid traffic is happening
00:27 - 00:50 - Invalid traffic is
00:51 - 01:16 - The most common type
01:17 - 01:26 - 2 main categories
01:27 - 01:42 - In case you want further help
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