Facebook Ads attribution reporting with Claude
In this video, Ryan opens up the back end of Webris's own ad campaigns — the ones we run to acquire law firm clients — and shows exactly how Claude pulled a full ROI analysis in minutes that we previously couldn't get done even after hiring developers to try and build it.
The problem wasn't the ads. It was the data. Facebook data, Analytics data, ActiveCampaign, Calendly, GoHighLevel, CRM — all living in separate platforms with no clean way to crosswalk it. Claude connected all of it and handed back a cost-per-client breakdown, creative performance analysis, and a full diagnosis of where the funnel broke down.
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Timestamps:
0:00 – Intro: real agency workflows that went from months to minutes
0:30 – The problem: crosswalking data across Facebook, Analytics, CRM, Calendly and GoHighLevel
0:58 – The one metric that matters: cost per client (and how Claude pulled it in minutes)
1:20 – Opening up the books: $40K spent, zero signed clients since November
1:48 – Report 1: Full ROI analysis — ad spend, booked calls, and signed clients over 12 months
2:20 – Why February looked great on the surface but wasn't
2:37 – The real issue: optimizing for leads instead of signed clients
3:23 – Why pulling this data used to require hiring developers
3:45 – Report 2: Creative performance breakdown and campaign phase analysis
4:09 – Inside the Webris client acquisition funnel: Facebook ad → squeeze page → VSL → Calendly → CRM
5:03 – How Claude connected every platform and ran the full analysis
5:30 – Getting actual recommendations, not just reports
5:58 – Why 10 media buyers give you 10 different opinions — and why data beats all of them
6:30 – The window is closing: why this is still a competitive advantage right now
7:00 – Blueprint Training: where Ryan teaches this stuff daily with SOPs and a Claude Code developer
7:37 – Wrap up