Episode 6: Optimization in MMM - Marketing Mix Modeling Master Classes

Опубликовано: 05 Август 2026
на канале: MASS Analytics
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22

Optimization falls at the last part of the MMM workflow chart (the Deployment phase), and it is based on the concept of the diminishing returns curve.
Through Optimization, the business is provided with insights so they are capable of enhancing their performance and improving the course of their brand.

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📈 Discover our end-to-end Marketing Mix Modeling software to optimize your budgets and maximize ROI!
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