Apple Maps Taps on Directions Matter -
Increasing the direction requests from Apple Maps (Apple Business Connect) is a great way to increase the foot traffic to your establishment. More direction requests is a combination of both new and returning customers looking to see how far away your location is, or they are looking for a way to get to your brick-and-mortar location. I track the number of direction requests for my #LocalSEO clients to measure that performance.
Timestamps:
0:00 Introduction
0:29 Where Directions Appear on Apple Maps Desktop
0:52 Where Directions Appear on Apple Maps Mobile App
1:16 Apple Maps Heat Map is Valuable to See Where People are Coming From
1:43 You Can Export this View into Zip Codes for Google Ads / Bing Ads Location Targets
2:30 I Focus on Category Search to Increase Impressions / Direction Requests
3:17 I Track Category Local Falcon Search
3:44 How to Increase your SoLV on Apple Maps to Get More Direction Requests
6:08 In Summary
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#AppleMapsSEOTips #AppleBusinessConnectSEO #LocalSEOTips