NBA 2K + Fitbit Are Rewarding Exercise
As part of 2K Sports’ ongoing effort to create the most realistic sports game in the world, we came up with an idea that would link physical activity in the real world to performance within NBA 2K17. A Boost was created, a first-of-its-kind integration between video games and fitness trackers that rewards gamers for getting active. With Boost, gamers can connect their NBA 2K accounts to their Fitbits; every day that they walk 10,000 steps, their NBA 2K characters improve.
Andrew Jasperson/Jeff Welch, creative directors
Kevin Jones, chief creative officer
Corey Szopinski, technology director
Ivan Perez-Armendariz/Ryan Skubic, project directors
Matt Kahn, producer
Ryan Moreno, interactive producer
Denise Lynch/Katie Martin, project managers
CP+B LA
2K Sports