How to Optimize Google Ads Search Terms (My SECRET Strategy)
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Your search terms report is the bread and butter of optimizing your Google Ads campaigns, and most advertisers are doing negative keywords wrong. In this video, I break down exactly how I review search terms twice a week to trim wasted spend and keep campaigns clean.
You'll learn:
How to find and read your search terms report inside Insights and Reports
How to spot wasteful search terms (competitors, irrelevant services, wrong locations)
Why adding the full search term as an exact match negative isn't the best approach
My "phrase match trigger negative" method (and why it's more flexible and effective)
How to build out a negative keyword list the right way, at the campaign level
If you're managing your own Google Ads or running campaigns for clients, this simple habit can save you hundreds of dollars in wasted spend over time.
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