Maserati Geneva Special Editions 2017 Geneva Motor Show
MASERATI GRANTURISMO “SPECIAL EDITION” AND LEVANTE ERMENEGILDO ZEGNA SHOW CAR DEBUTS AT GENEVA INTERNATIONAL MOTOR SHOW
Maserati GranTurismo and GranCabrio celebrates the 60th anniversary of the 3500 GT, the very first GT car that segmented the market in 1957, with a Special Edition; the production run will be limited to 400 units.
The SUV Levante Show Car, featuring the new conceptual Ermenegildo Zegna silk fabric, bringing higher levels of luxury to car interiors, will be on show.
Massimo Bottura, three-Michelin-starred chef and Maserati brand ambassador, will appear on the stand as guest star.
Modena, Tuesday 7 March 2017 – After a very successful year of sales, with a record 42,100 cars distributed globally in 2016, Maserati has chosen the 87th Geneva International Motor Show to introduce its GranTurismo and GranCabrio Sport Special Edition versions. A brand new conceptual Ermenegildo Zegna silk interior in beige will also be on show in the SUV Levante.
The first Maserati Grand Touring production car was created in 1957; 60 years ago, the 3500 GT made its debut at the Geneva Motor Show, creating a successful market segment, in addition to the more than 2200 units sold in both coupe and cabrio versions afterwards. The GranTurismo and GranCabrioSpecial Editions celebrate the 60th anniversary of that important step in Maserati history and commemorate one of Maserati’s iconic vehicles, while embodying the entire legacy of this glorious brand.
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