How to host a webinar in 2026 (10 steps)
How to host a webinar in 10 steps. Get more customers for your SaaS using webinars as a growth channel in 2026 - either as marketing for new prospects, or to nurture and upsell existing customers.
This webinar guide is based on real-life examples and learnings from hosting 100s of webinars. Also touching on the basics of "what is a webinar?".
Focused on B2B SaaS.
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Timestamps:
00:00 Intro
00:10 What is a webinar?
00:20 $100M webinars: Webinars that grow your business
01:07 3 reasons to host webinars
01:11 1. It's a content machine
01:59 2. It's a relationship builder
02:37 3. It's an ICP feedback loop
03:07 How to host a webinar to get customers (10 steps)
03:13 Step 1: Choose your webinar topic
04:07 Step 2. Choose a date and time
04:31 Step 3. Customize your branding
05:19 Step 4. Create marketing content
06:10 Step 5. Send out your webinar invitations
06:48 Step 6. Build webinar content & write your CTA
07:57 Step 7. Run a tech check
08:26 Step 8. Host your webinar
09:26 Step 9. Follow up
10:42 Step 10. Make your webinar recording available
11:54 Quick summary and next steps
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Resources:
Create engaging webinars in 60 seconds with Univid: https://univid.io/
$100M Webinars: How to host a webinar to get customers (in 10 steps) [text guide]: https://jonathanrintala.com/blog/how-...
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