Rule Engine for PPC Automation | Optmyzr
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One of Optmyzr's most popular tools, the Rule Engine allows you to save time by taking over the PPC advertising tasks you perform regularly. Automate bid adjustments, reduce budget wastage, filter out irrelevant traffic, and much more.
As the name implies, the Rule Engine uses conditional logic rules — if 'x' condition is met, then take 'y' action. Apply them as a one-time action or as recurring automations.
The Rule Engine offers two paths:
• Pre-built strategies for all aspects of PPC management, including bid adjustments
• Custom strategies allowing you to build your own logic using 'if/then' rules