The Only Google Ads Strategy You Need for 2026
Most agencies are still running 2022 Google Ads playbooks that haven't caught up to how the platform actually works, leaving you either overspending on bottom-funnel demand or underspending in a category that could scale. This breaks down account structure, PMAX, standard shopping, bidding strategies and feed optimisation for 2026, then hands you a 90-day plan to transition your account.
$5m+ p/yr brands get a free audit here: https://bsd.bluesensedigital.com.au/f...
00:00 The two camps: overspending vs underspending
02:15 The 5 big shifts in Google Ads
04:32 Account structure: consolidation beats segmentation
08:57 The 4 justifications for segmenting
10:38 Why single keyword ad groups are dead
11:42 Why shopping beats search for eCommerce
13:19 Single topic ad groups explained
16:57 Rapid-fire account mistakes
18:25 Performance Max: mechanics and traps
22:11 The biggest PMAX mistake (one asset group)
24:18 The 4 reasons to segment asset groups
29:03 Search themes and audience signals
31:10 Brand exclusions on PMAX
32:08 Ranking what matters most in PMAX
33:05 Feed-only PMAX explained
36:47 Target ROAS and the bidding trap
40:48 Feeder strategies
43:00 Why PMAX overattributes
44:03 Standard shopping strategies
46:15 Search campaigns (and when they matter)
49:43 Landing pages: the biggest hidden lever
54:33 Bidding strategies at the account level
56:31 Expansive vs restrictive bidding
59:48 Max conversions vs max conversion value
1:00:10 The target ROAS death spiral
1:02:47 Portfolio bidding strategies
1:06:43 GMC feed optimisation
1:07:07 Product title structure
1:11:16 Image optimisation in the feed
1:13:54 The 90-day rollout plan
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