How to Get Started with MailerLite Lead Magnets and First Email Automation Sequence and Workflow
Are you looking to figure out how lead magnets work, what type of sales funnels they can drive, and how to create one easily using email automation? If you are a blogger or small business owner, this tutorial is aimed at you!
I'm going to walk you through a high level overview so you can understand the strategies on how to set up your MailerLite account with examples of what I do on my blog! I'm not going to talk tech. I want you to understand the strategies before implementing the tech so that you know what the value is to you before putting the effort into it!
If you have asked yourself the following questions, this video will walk you through just that! MailerLite is a free tool that can help you do just that.
What is a freemium, lead magnet, opt-in, content upgrade, or incentive? They are all the same thing. You provide VALUE to the customer for FREE, and in return, they provide you their email address.
In this video, I'm showing you how to send out lead magnets using MailerLite groups. I know some people use segments, but I prefer using groups for newbies as it makes the most sense!
An automated email sequence can help not only bloggers, but small business owners looking to take their online marketing strategies to the next level.
The process of collecting emails will provide you an ability to SELL to your potential customers directly without having to play algorthim games. And best of all? Once you get their email, you literally get a direct connection to them via their inbox!
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