4 Common Types of UX Research Bias & How to Avoid It
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Both researchers and participants bring their own biases to the UX research process. However, such biases can be avoided.
Today we discover the 4 most common types of UX research bias and proven tips on avoiding it.
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Chapters:
00:00 In this video
00:32 Confirmation bias
01:25 Anchoring bias
02:18 Social desirability bias
03:17 Framing effect
04:19 Let's wrap it up