How to Use Instagram Insights to Create Better Content
Wondering what's working on Instagram? The answer is Instagram Insights. Instagram expert Jenn Herman (@Jenns_Trends) explains how Instagram Insights can help you create more of the content that's working.
You’ll learn where to find Instagram Insights data and how to interpret that data to improve your content. She’ll also explain how Instagram Business profiles and Creator profiles differ, and how to choose the right profile for your brand.
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00:00 Intro
00:49 How to Access Instagram Insights
01:24 Insights Interface Overview - Content Tab
01:55 Feed Post Insights
03:26 Individual Post Insights
06:09 Instagram Stories Insights
07:16 Active Stories Insights
07:47 Insights Interface Overview - Activity Tab
08:44 Insights Interface Overview - Audience Tab
09:57 Differences Between Business and Creator Profiles
10:59 Additional Resources
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