What Are Custom Segments In Google Ads And How They Work
Let's dive right into what exactly Custom Segments in Google Ads are, how they work, and how you can utilize different kinds of Custom Segments to target your potential buyers more efficiently and more profitably.
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In a nutshell, Custom Segments (Formerly known as Custom Audiences) is a Google product that allows marketers to target people currently researching specific topics, products, and solutions on the web, using display or YouTube video ad campaigns. People use certain keywords, visit particular pages, watch videos, and later on decide to make a purchase. Essentially, these are the people who are currently in the market for various products and services. We have broken down different types of Custom Segments in this video and how you can use them for your target audience.
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⏰TIMESTAMPS⏰
00:00 What Are Custom Segments And How They Work
00:20 First Custom Segment Type Explained
01:16 Second Custom Segment Type Explained
02:33 Third Custom Segment Type Explained
03:53 Fourth Custom Segment Type Explained
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