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Shaping your light with diffusion and fill can elevate your shots from average to great. Matt Brasier first shows you how to use a soft fabric diffuser to smoothen shadows and shape reflection in a black leather shoe. He then illustrates the use of fill boards to cast light back into shadow areas for a smooth look. See more tutorials at http://styleshoots.com/product-photog...
Diffusion is like clouds in front of the sun - they soften shadows but also reduce the light intensity.
Reflection reduces shadow contrast without blurring them - useful to bring light back into deep areas of products.
Credits
Host: Matt Brasier
Videographer: Alex Buhl
Art Direction & Animation: Emmanouel Ioannidis
Photo equipment: StyleShoots