GS1 Digital Link - Configured with the Qliktag Platform
The GS1 Digital Link is the latest game-changing upgrade to the ubiquitous item barcode bringing it into the digital era. The GS1 Digital Link Standard essentially enables a single code on the product packaging to identify the product through a standardized global URL format on the web and deliver virtually limitless information, content and digital experiences to various stakeholders that interact with the product from the supply chain to the consumer and beyond.
This demo features a product with a GS1 Digital Link encoded into a single QR code which is printed on pack. The URL contains the GS1 identifier for product SKUs which is the GTIN also known as the EAN/UPC code. eg. 01/10002838900067 which is used to identify the product on scan and then "resolve" to a brand authorized digital experience for that product. For more information on how to leverage the Qliktag Platform to manage GS1 Digital Links or to request a demo, visit the website http://www.qliktag.com